David Sugden

David Sugden

Head of Litigation & Legal Affairs at Edelman | UK

David is a senior lawyer and reputation management specialist at Edelman.

Edelman is the world’s largest and leading communications marketing consultancy, with 65 offices and over 5000 employees worldwide helping businesses and organisations evolve, promote and protect their reputations.

In addition to being Edelman’s in-house counsel in London, David leads Edelman’s Litigation & Legal Affairs practice which specialises in managing clients’ reputations borne out of legal issues, both those played out in the courtroom and private non-litigious matters. David also advises a standing roster of clients more broadly on their crisis communications and mission critical issues. The organisations that regard David as a trusted advisor include Virgin Atlantic, PwC, Diageo, Lagardère, World Sport Group, Asda, Reignwood Group, Wentworth Club, L Brands and International Crisis Group.

Prior to joining Edelman, David spent eight years as a transactional corporate M&A lawyer at international law firm Freshfields Bruckhaus Deringer. During that time, David was embedded at the London Organising Committee of the Olympic and Paralympic Games (LOCOG) for a year, advising LOCOG’s board and key stakeholders on several crises and sensitive legal issues during the delivery of London 2012, including the body’s liquidation.